Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02367
VM0002367Goldmember2367@example.test · +601110002367 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,884
Current loyalty balance
Lifetime Spend
RM 3,606
Across 32 visits
Total Visits
32
Since 2024-11-09
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
141d
2026-05-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,884 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 5
Outlet purchase
2026-05-09 · Member activity · RM 81.00
App session
2026-04-27 · OPLUMO Outlet 5
Points credited
2026-04-15 · Member activity · RM 91.80
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 5
Outlet purchase
2026-03-22 · Member activity · RM 102.60
Points credited
2026-03-10 · OPLUMO Outlet 5
Outlet purchase
2026-02-26 · Member activity · RM 113.40