Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23631
VM0023631Membermember23631@example.test · +601110023631 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
888
Current loyalty balance
Lifetime Spend
RM 1,110
Across 7 visits
Total Visits
7
Since 2026-01-28
Average Order Value
RM 148
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
146d
2026-05-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
888 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 2
Outlet purchase
2026-05-04 · Member activity · RM 111.00
App session
2026-04-22 · OPLUMO Outlet 2
Points credited
2026-04-10 · Member activity · RM 125.80
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 2
Outlet purchase
2026-03-17 · Member activity · RM 140.60
Points credited
2026-03-05 · OPLUMO Outlet 2
Outlet purchase
2026-02-21 · Member activity · RM 155.40