Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02363
VM0002363Goldmember2363@example.test · +601110002363 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted Out
Points Balance
3,401
Current loyalty balance
Lifetime Spend
RM 4,252
Across 41 visits
Total Visits
41
Since 2024-05-15
Average Order Value
RM 105
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
157d
2026-05-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,401 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 1
Outlet purchase
2026-04-23 · Member activity · RM 78.75
App session
2026-04-11 · OPLUMO Outlet 1
Points credited
2026-03-30 · Member activity · RM 89.25
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 1
Outlet purchase
2026-03-06 · Member activity · RM 99.75
Points credited
2026-02-22 · OPLUMO Outlet 1
Outlet purchase
2026-02-10 · Member activity · RM 110.25