Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23627
VM0023627Goldmember23627@example.test · +601110023627 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
2,554
Current loyalty balance
Lifetime Spend
RM 3,193
Across 29 visits
Total Visits
29
Since 2024-12-07
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
167d
2026-04-25
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,554 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 15
Outlet purchase
2026-04-13 · Member activity · RM 105.00
App session
2026-04-01 · OPLUMO Outlet 15
Points credited
2026-03-20 · Member activity · RM 119.00
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 15
Outlet purchase
2026-02-24 · Member activity · RM 133.00
Points credited
2026-02-12 · OPLUMO Outlet 15
Outlet purchase
2026-01-31 · Member activity · RM 147.00