Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23615
VM0023615Goldmember23615@example.test · +601110023615 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,189
Current loyalty balance
Lifetime Spend
RM 3,987
Across 27 visits
Total Visits
27
Since 2025-05-30
Average Order Value
RM 167
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
29d
2026-09-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
3,189 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-10 · OPLUMO Outlet 3
Outlet purchase
2026-08-29 · Member activity · RM 125.25
App session
2026-08-17 · OPLUMO Outlet 3
Points credited
2026-08-05 · Member activity · RM 141.95
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 3
Outlet purchase
2026-07-12 · Member activity · RM 158.65
Points credited
2026-06-30 · OPLUMO Outlet 3
Outlet purchase
2026-06-18 · Member activity · RM 175.35