Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23603
VM0023603Goldmember23603@example.test · +601110023603 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
2,981
Current loyalty balance
Lifetime Spend
RM 3,726
Across 37 visits
Total Visits
37
Since 2024-08-27
Average Order Value
RM 90
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
125d
2026-06-06
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,981 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 8
Outlet purchase
2026-05-25 · Member activity · RM 67.50
App session
2026-05-13 · OPLUMO Outlet 8
Points credited
2026-05-01 · Member activity · RM 76.50
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 8
Outlet purchase
2026-04-07 · Member activity · RM 85.50
Points credited
2026-03-26 · OPLUMO Outlet 8
Outlet purchase
2026-03-14 · Member activity · RM 94.50