Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23555
VM0023555Platinummember23555@example.test · +601110023555 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
4,892
Current loyalty balance
Lifetime Spend
RM 6,116
Across 44 visits
Total Visits
44
Since 2024-05-04
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
114d
2026-06-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,892 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 11
Outlet purchase
2026-06-05 · Member activity · RM 105.00
App session
2026-05-24 · OPLUMO Outlet 11
Points credited
2026-05-12 · Member activity · RM 119.00
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 11
Outlet purchase
2026-04-18 · Member activity · RM 133.00
Points credited
2026-04-06 · OPLUMO Outlet 11
Outlet purchase
2026-03-25 · Member activity · RM 147.00