Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02355
VM0002355Silvermember2355@example.test · +601110002355 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
1,084
Current loyalty balance
Lifetime Spend
RM 1,355
Across 20 visits
Total Visits
20
Since 2025-06-20
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
134d
2026-05-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,084 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-28 · OPLUMO Outlet 10
Outlet purchase
2026-05-16 · Member activity · RM 58.50
App session
2026-05-04 · OPLUMO Outlet 10
Points credited
2026-04-22 · Member activity · RM 66.30
Win-back campaign delivered
2026-04-10 · OPLUMO Outlet 10
Outlet purchase
2026-03-29 · Member activity · RM 74.10
Points credited
2026-03-17 · OPLUMO Outlet 10
Outlet purchase
2026-03-05 · Member activity · RM 81.90