Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23535
VM0023535Membermember23535@example.test · +601110023535 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
653
Current loyalty balance
Lifetime Spend
RM 817
Across 9 visits
Total Visits
9
Since 2026-03-29
Average Order Value
RM 76
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
50d
2026-08-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
653 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 8
Outlet purchase
2026-08-08 · Member activity · RM 57.00
App session
2026-07-27 · OPLUMO Outlet 8
Points credited
2026-07-15 · Member activity · RM 64.60
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 8
Outlet purchase
2026-06-21 · Member activity · RM 72.20
Points credited
2026-06-09 · OPLUMO Outlet 8
Outlet purchase
2026-05-28 · Member activity · RM 79.80