Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23483
VM0023483Goldmember23483@example.test · +601110023483 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
4,198
Current loyalty balance
Lifetime Spend
RM 5,248
Across 35 visits
Total Visits
35
Since 2024-09-22
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
135d
2026-05-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,198 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 7
Outlet purchase
2026-05-15 · Member activity · RM 102.75
App session
2026-05-03 · OPLUMO Outlet 7
Points credited
2026-04-21 · Member activity · RM 116.45
Win-back campaign delivered
2026-04-09 · OPLUMO Outlet 7
Outlet purchase
2026-03-28 · Member activity · RM 130.15
Points credited
2026-03-16 · OPLUMO Outlet 7
Outlet purchase
2026-03-04 · Member activity · RM 143.85