Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02343
VM0002343Silvermember2343@example.test · +601110002343 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,157
Current loyalty balance
Lifetime Spend
RM 1,447
Across 15 visits
Total Visits
15
Since 2025-08-18
Average Order Value
RM 92
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,157 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 15
Outlet purchase
2026-04-15 · Member activity · RM 69.00
App session
2026-04-03 · OPLUMO Outlet 15
Points credited
2026-03-22 · Member activity · RM 78.20
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 15
Outlet purchase
2026-02-26 · Member activity · RM 87.40
Points credited
2026-02-14 · OPLUMO Outlet 15
Outlet purchase
2026-02-02 · Member activity · RM 96.60