Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23423
VM0023423Membermember23423@example.test · +601110023423 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
242
Current loyalty balance
Lifetime Spend
RM 303
Across 2 visits
Total Visits
2
Since 2026-05-12
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
132d
2026-05-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
242 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 15
Outlet purchase
2026-05-18 · Member activity · RM 108.00
App session
2026-05-06 · OPLUMO Outlet 15
Points credited
2026-04-24 · Member activity · RM 122.40
Win-back campaign delivered
2026-04-12 · OPLUMO Outlet 15
Outlet purchase
2026-03-31 · Member activity · RM 136.80
Points credited
2026-03-19 · OPLUMO Outlet 15
Outlet purchase
2026-03-07 · Member activity · RM 151.20