Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23415
VM0023415Goldmember23415@example.test · +601110023415 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,912
Current loyalty balance
Lifetime Spend
RM 3,640
Across 20 visits
Total Visits
20
Since 2025-08-29
Average Order Value
RM 148
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
64d
2026-08-06
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,912 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 7
Outlet purchase
2026-07-25 · Member activity · RM 111.00
App session
2026-07-13 · OPLUMO Outlet 7
Points credited
2026-07-01 · Member activity · RM 125.80
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 7
Outlet purchase
2026-06-07 · Member activity · RM 140.60
Points credited
2026-05-26 · OPLUMO Outlet 7
Outlet purchase
2026-05-14 · Member activity · RM 155.40