Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23403
VM0023403Platinummember23403@example.test · +601110023403 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
5,323
Current loyalty balance
Lifetime Spend
RM 6,654
Across 43 visits
Total Visits
43
Since 2024-03-25
Average Order Value
RM 162
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
172d
2026-04-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,323 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 12
Outlet purchase
2026-04-08 · Member activity · RM 121.50
App session
2026-03-27 · OPLUMO Outlet 12
Points credited
2026-03-15 · Member activity · RM 137.70
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 12
Outlet purchase
2026-02-19 · Member activity · RM 153.90
Points credited
2026-02-07 · OPLUMO Outlet 12
Outlet purchase
2026-01-26 · Member activity · RM 170.10