Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23375
VM0023375Silvermember23375@example.test · +601110023375 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,363
Current loyalty balance
Lifetime Spend
RM 1,704
Across 22 visits
Total Visits
22
Since 2025-05-04
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
145d
2026-05-17
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,363 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 1
Outlet purchase
2026-05-05 · Member activity · RM 63.75
App session
2026-04-23 · OPLUMO Outlet 1
Points credited
2026-04-11 · Member activity · RM 72.25
Win-back campaign delivered
2026-03-30 · OPLUMO Outlet 1
Outlet purchase
2026-03-18 · Member activity · RM 80.75
Points credited
2026-03-06 · OPLUMO Outlet 1
Outlet purchase
2026-02-22 · Member activity · RM 89.25