Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23351
VM0023351Goldmember23351@example.test · +601110023351 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,821
Current loyalty balance
Lifetime Spend
RM 3,527
Across 41 visits
Total Visits
41
Since 2024-10-17
Average Order Value
RM 109
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
2d
2026-10-07
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
2,821 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-10-07 · OPLUMO Outlet 11
Outlet purchase
2026-09-25 · Member activity · RM 81.75
App session
2026-09-13 · OPLUMO Outlet 11
Points credited
2026-09-01 · Member activity · RM 92.65
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 11
Outlet purchase
2026-08-08 · Member activity · RM 103.55
Points credited
2026-07-27 · OPLUMO Outlet 11
Outlet purchase
2026-07-15 · Member activity · RM 114.45