Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23271
VM0023271Silvermember23271@example.test · +601110023271 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,200
Current loyalty balance
Lifetime Spend
RM 1,500
Across 21 visits
Total Visits
21
Since 2025-05-21
Average Order Value
RM 71
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
146d
2026-05-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,200 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 16
Outlet purchase
2026-05-04 · Member activity · RM 53.25
App session
2026-04-22 · OPLUMO Outlet 16
Points credited
2026-04-10 · Member activity · RM 60.35
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 16
Outlet purchase
2026-03-17 · Member activity · RM 67.45
Points credited
2026-03-05 · OPLUMO Outlet 16
Outlet purchase
2026-02-21 · Member activity · RM 74.55