Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02327
VM0002327Goldmember2327@example.test · +601110002327 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,782
Current loyalty balance
Lifetime Spend
RM 5,978
Across 42 visits
Total Visits
42
Since 2024-04-11
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
173d
2026-04-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,782 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 16
Outlet purchase
2026-04-07 · Member activity · RM 112.50
App session
2026-03-26 · OPLUMO Outlet 16
Points credited
2026-03-14 · Member activity · RM 127.50
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 16
Outlet purchase
2026-02-18 · Member activity · RM 142.50
Points credited
2026-02-06 · OPLUMO Outlet 16
Outlet purchase
2026-01-25 · Member activity · RM 157.50