Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23255
VM0023255Silvermember23255@example.test · +601110023255 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
995
Current loyalty balance
Lifetime Spend
RM 1,244
Across 21 visits
Total Visits
21
Since 2025-07-07
Average Order Value
RM 62
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
99d
2026-07-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
995 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 17
Outlet purchase
2026-06-20 · Member activity · RM 46.50
App session
2026-06-08 · OPLUMO Outlet 17
Points credited
2026-05-27 · Member activity · RM 52.70
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 17
Outlet purchase
2026-05-03 · Member activity · RM 58.90
Points credited
2026-04-21 · OPLUMO Outlet 17
Outlet purchase
2026-04-09 · Member activity · RM 65.10