Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23235
VM0023235Goldmember23235@example.test · +601110023235 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
3,208
Current loyalty balance
Lifetime Spend
RM 4,011
Across 32 visits
Total Visits
32
Since 2024-10-08
Average Order Value
RM 104
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
173d
2026-04-19
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,208 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 14
Outlet purchase
2026-04-07 · Member activity · RM 78.00
App session
2026-03-26 · OPLUMO Outlet 14
Points credited
2026-03-14 · Member activity · RM 88.40
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 14
Outlet purchase
2026-02-18 · Member activity · RM 98.80
Points credited
2026-02-06 · OPLUMO Outlet 14
Outlet purchase
2026-01-25 · Member activity · RM 109.20