Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23231
VM0023231Silvermember23231@example.test · +601110023231 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
2,286
Current loyalty balance
Lifetime Spend
RM 2,858
Across 19 visits
Total Visits
19
Since 2025-06-10
Average Order Value
RM 153
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
162d
2026-04-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,286 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 10
Outlet purchase
2026-04-18 · Member activity · RM 114.75
App session
2026-04-06 · OPLUMO Outlet 10
Points credited
2026-03-25 · Member activity · RM 130.05
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 10
Outlet purchase
2026-03-01 · Member activity · RM 145.35
Points credited
2026-02-17 · OPLUMO Outlet 10
Outlet purchase
2026-02-05 · Member activity · RM 160.65