Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23195
VM0023195Goldmember23195@example.test · +601110023195 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
2,648
Current loyalty balance
Lifetime Spend
RM 3,311
Across 39 visits
Total Visits
39
Since 2024-07-10
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
137d
2026-05-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,648 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 8
Outlet purchase
2026-05-13 · Member activity · RM 65.25
App session
2026-05-01 · OPLUMO Outlet 8
Points credited
2026-04-19 · Member activity · RM 73.95
Win-back campaign delivered
2026-04-07 · OPLUMO Outlet 8
Outlet purchase
2026-03-26 · Member activity · RM 82.65
Points credited
2026-03-14 · OPLUMO Outlet 8
Outlet purchase
2026-03-02 · Member activity · RM 91.35