Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 23150
VM0023150Goldmember23150@example.test · +601110023150 · Preferred outlet: OPLUMO Outlet 14
App UserFamily
Consent Status
Opted In
Points Balance
3,966
Current loyalty balance
Lifetime Spend
RM 4,959
Across 36 visits
Total Visits
36
Since 2024-08-20
Average Order Value
RM 170
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
150d
2026-05-12
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,966 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 14
Outlet purchase
2026-04-30 · Member activity · RM 127.50
App session
2026-04-18 · OPLUMO Outlet 14
Points credited
2026-04-06 · Member activity · RM 144.50
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 14
Outlet purchase
2026-03-13 · Member activity · RM 161.50
Points credited
2026-03-01 · OPLUMO Outlet 14
Outlet purchase
2026-02-17 · Member activity · RM 178.50