Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02315
VM0002315Membermember2315@example.test · +601110002315 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted Out
Points Balance
197
Current loyalty balance
Lifetime Spend
RM 247
Across 4 visits
Total Visits
4
Since 2026-04-24
Average Order Value
RM 69
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
114d
2026-06-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
197 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 4
Outlet purchase
2026-06-05 · Member activity · RM 51.75
App session
2026-05-24 · OPLUMO Outlet 4
Points credited
2026-05-12 · Member activity · RM 58.65
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 4
Outlet purchase
2026-04-18 · Member activity · RM 65.55
Points credited
2026-04-06 · OPLUMO Outlet 4
Outlet purchase
2026-03-25 · Member activity · RM 72.45