Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 23135
VM0023135Membermember23135@example.test · +601110023135 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
435
Current loyalty balance
Lifetime Spend
RM 545
Across 14 visits
Total Visits
14
Since 2026-01-14
Average Order Value
RM 49
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
34d
2026-09-05
App Status
Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
435 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-05 · OPLUMO Outlet 16
Outlet purchase
2026-08-24 · Member activity · RM 36.75
App session
2026-08-12 · OPLUMO Outlet 16
Points credited
2026-07-31 · Member activity · RM 41.65
Win-back campaign delivered
2026-07-19 · OPLUMO Outlet 16
Outlet purchase
2026-07-07 · Member activity · RM 46.55
Points credited
2026-06-25 · OPLUMO Outlet 16
Outlet purchase
2026-06-13 · Member activity · RM 51.45