Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
H2
Hakim 23120
VM0023120Goldmember23120@example.test · +601110023120 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted In
Points Balance
4,659
Current loyalty balance
Lifetime Spend
RM 5,824
Across 37 visits
Total Visits
37
Since 2024-08-05
Average Order Value
RM 173
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
147d
2026-05-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,659 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 1
Outlet purchase
2026-05-03 · Member activity · RM 129.75
App session
2026-04-21 · OPLUMO Outlet 1
Points credited
2026-04-09 · Member activity · RM 147.05
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 1
Outlet purchase
2026-03-16 · Member activity · RM 164.35
Points credited
2026-03-04 · OPLUMO Outlet 1
Outlet purchase
2026-02-20 · Member activity · RM 181.65