Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 23055
VM0023055Membermember23055@example.test · +601110023055 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
743
Current loyalty balance
Lifetime Spend
RM 929
Across 8 visits
Total Visits
8
Since 2026-03-01
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
96d
2026-07-05
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
743 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 4
Outlet purchase
2026-06-23 · Member activity · RM 107.25
App session
2026-06-11 · OPLUMO Outlet 4
Points credited
2026-05-30 · Member activity · RM 121.55
Win-back campaign delivered
2026-05-18 · OPLUMO Outlet 4
Outlet purchase
2026-05-06 · Member activity · RM 135.85
Points credited
2026-04-24 · OPLUMO Outlet 4
Outlet purchase
2026-04-12 · Member activity · RM 150.15