Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22991
VM0022991Membermember22991@example.test · +601110022991 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
557
Current loyalty balance
Lifetime Spend
RM 697
Across 25 visits
Total Visits
25
Since 2025-02-09
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
175d
2026-04-17
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
557 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 8
Outlet purchase
2026-04-05 · Member activity · RM 27.75
App session
2026-03-24 · OPLUMO Outlet 8
Points credited
2026-03-12 · Member activity · RM 31.45
Win-back campaign delivered
2026-02-28 · OPLUMO Outlet 8
Outlet purchase
2026-02-16 · Member activity · RM 35.15
Points credited
2026-02-04 · OPLUMO Outlet 8
Outlet purchase
2026-01-23 · Member activity · RM 38.85