Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22979
VM0022979Silvermember22979@example.test · +601110022979 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
2,151
Current loyalty balance
Lifetime Spend
RM 2,689
Across 23 visits
Total Visits
23
Since 2025-03-16
Average Order Value
RM 105
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
176d
2026-04-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,151 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 13
Outlet purchase
2026-04-04 · Member activity · RM 78.75
App session
2026-03-23 · OPLUMO Outlet 13
Points credited
2026-03-11 · Member activity · RM 89.25
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 13
Outlet purchase
2026-02-15 · Member activity · RM 99.75
Points credited
2026-02-03 · OPLUMO Outlet 13
Outlet purchase
2026-01-22 · Member activity · RM 110.25