Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 22970
VM0022970Silvermember22970@example.test · +601110022970 · Preferred outlet: OPLUMO Outlet 4
LunchNew Joiner
Consent Status
Opted Out
Points Balance
1,052
Current loyalty balance
Lifetime Spend
RM 1,316
Across 13 visits
Total Visits
13
Since 2025-10-22
Average Order Value
RM 89
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
136d
2026-05-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,052 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 4
Outlet purchase
2026-05-14 · Member activity · RM 66.75
App session
2026-05-02 · OPLUMO Outlet 4
Points credited
2026-04-20 · Member activity · RM 75.65
Win-back campaign delivered
2026-04-08 · OPLUMO Outlet 4
Outlet purchase
2026-03-27 · Member activity · RM 84.55
Points credited
2026-03-15 · OPLUMO Outlet 4
Outlet purchase
2026-03-03 · Member activity · RM 93.45