Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22967
VM0022967Silvermember22967@example.test · +601110022967 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,047
Current loyalty balance
Lifetime Spend
RM 1,309
Across 9 visits
Total Visits
9
Since 2026-02-04
Average Order Value
RM 121
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
103d
2026-06-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,047 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 1
Outlet purchase
2026-06-16 · Member activity · RM 90.75
App session
2026-06-04 · OPLUMO Outlet 1
Points credited
2026-05-23 · Member activity · RM 102.85
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 1
Outlet purchase
2026-04-29 · Member activity · RM 114.95
Points credited
2026-04-17 · OPLUMO Outlet 1
Outlet purchase
2026-04-05 · Member activity · RM 127.05