Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 22960
VM0022960Silvermember22960@example.test · +601110022960 · Preferred outlet: OPLUMO Outlet 11
High ValueWeekend
Consent Status
Opted In
Points Balance
2,163
Current loyalty balance
Lifetime Spend
RM 2,705
Across 36 visits
Total Visits
36
Since 2024-11-25
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
53d
2026-08-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,163 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 11
Outlet purchase
2026-08-05 · Member activity · RM 54.00
App session
2026-07-24 · OPLUMO Outlet 11
Points credited
2026-07-12 · Member activity · RM 61.20
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 11
Outlet purchase
2026-06-18 · Member activity · RM 68.40
Points credited
2026-06-06 · OPLUMO Outlet 11
Outlet purchase
2026-05-25 · Member activity · RM 75.60