Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02295
VM0002295Platinummember2295@example.test · +601110002295 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,021
Current loyalty balance
Lifetime Spend
RM 6,277
Across 29 visits
Total Visits
29
Since 2025-01-15
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
128d
2026-06-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,021 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 1
Outlet purchase
2026-05-22 · Member activity · RM 132.00
App session
2026-05-10 · OPLUMO Outlet 1
Points credited
2026-04-28 · Member activity · RM 149.60
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 1
Outlet purchase
2026-04-04 · Member activity · RM 167.20
Points credited
2026-03-23 · OPLUMO Outlet 1
Outlet purchase
2026-03-11 · Member activity · RM 184.80