Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22935
VM0022935Membermember22935@example.test · +601110022935 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
618
Current loyalty balance
Lifetime Spend
RM 774
Across 30 visits
Total Visits
30
Since 2025-01-21
Average Order Value
RM 34
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
104d
2026-06-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
618 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 3
Outlet purchase
2026-06-15 · Member activity · RM 25.50
App session
2026-06-03 · OPLUMO Outlet 3
Points credited
2026-05-22 · Member activity · RM 28.90
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 3
Outlet purchase
2026-04-28 · Member activity · RM 32.30
Points credited
2026-04-16 · OPLUMO Outlet 3
Outlet purchase
2026-04-04 · Member activity · RM 35.70