Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22883
VM0022883Membermember22883@example.test · +601110022883 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
725
Current loyalty balance
Lifetime Spend
RM 907
Across 11 visits
Total Visits
11
Since 2026-02-16
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
55d
2026-08-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
725 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 2
Outlet purchase
2026-08-03 · Member activity · RM 81.00
App session
2026-07-22 · OPLUMO Outlet 2
Points credited
2026-07-10 · Member activity · RM 91.80
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 2
Outlet purchase
2026-06-16 · Member activity · RM 102.60
Points credited
2026-06-04 · OPLUMO Outlet 2
Outlet purchase
2026-05-23 · Member activity · RM 113.40