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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

S2

Sarah 22879

VM0022879Silver

member22879@example.test · +601110022879 · Preferred outlet: OPLUMO Outlet 15

Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,508
Current loyalty balance
Lifetime Spend
RM 1,886
Across 16 visits
Total Visits
16
Since 2025-11-10
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
63d
2026-08-07
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards

Silver member

★
1,508 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-07 · OPLUMO Outlet 15
Outlet purchase
2026-07-26 · Member activity · RM 95.25
App session
2026-07-14 · OPLUMO Outlet 15
Points credited
2026-07-02 · Member activity · RM 107.95
Win-back campaign delivered
2026-06-20 · OPLUMO Outlet 15
Outlet purchase
2026-06-08 · Member activity · RM 120.65
Points credited
2026-05-27 · OPLUMO Outlet 15
Outlet purchase
2026-05-15 · Member activity · RM 133.35