Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22875
VM0022875Silvermember22875@example.test · +601110022875 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
1,550
Current loyalty balance
Lifetime Spend
RM 1,938
Across 16 visits
Total Visits
16
Since 2025-12-27
Average Order Value
RM 104
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
16d
2026-09-23
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,550 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-23 · OPLUMO Outlet 11
Outlet purchase
2026-09-11 · Member activity · RM 78.00
App session
2026-08-30 · OPLUMO Outlet 11
Points credited
2026-08-18 · Member activity · RM 88.40
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 11
Outlet purchase
2026-07-25 · Member activity · RM 98.80
Points credited
2026-07-13 · OPLUMO Outlet 11
Outlet purchase
2026-07-01 · Member activity · RM 109.20