Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22815
VM0022815Silvermember22815@example.test · +601110022815 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,205
Current loyalty balance
Lifetime Spend
RM 2,757
Across 30 visits
Total Visits
30
Since 2025-02-21
Average Order Value
RM 96
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
73d
2026-07-28
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,205 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 2
Outlet purchase
2026-07-16 · Member activity · RM 72.00
App session
2026-07-04 · OPLUMO Outlet 2
Points credited
2026-06-22 · Member activity · RM 81.60
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 2
Outlet purchase
2026-05-29 · Member activity · RM 91.20
Points credited
2026-05-17 · OPLUMO Outlet 2
Outlet purchase
2026-05-05 · Member activity · RM 100.80