Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 02279
VM0002279Membermember2279@example.test · +601110002279 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
568
Current loyalty balance
Lifetime Spend
RM 711
Across 7 visits
Total Visits
7
Since 2026-05-09
Average Order Value
RM 99
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
45d
2026-08-25
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
568 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 2
Outlet purchase
2026-08-13 · Member activity · RM 74.25
App session
2026-08-01 · OPLUMO Outlet 2
Points credited
2026-07-20 · Member activity · RM 84.15
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 2
Outlet purchase
2026-06-26 · Member activity · RM 94.05
Points credited
2026-06-14 · OPLUMO Outlet 2
Outlet purchase
2026-06-02 · Member activity · RM 103.95