Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22787
VM0022787Silvermember22787@example.test · +601110022787 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
1,419
Current loyalty balance
Lifetime Spend
RM 1,774
Across 13 visits
Total Visits
13
Since 2025-10-03
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
155d
2026-05-07
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,419 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 8
Outlet purchase
2026-04-25 · Member activity · RM 84.75
App session
2026-04-13 · OPLUMO Outlet 8
Points credited
2026-04-01 · Member activity · RM 96.05
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 8
Outlet purchase
2026-03-08 · Member activity · RM 107.35
Points credited
2026-02-24 · OPLUMO Outlet 8
Outlet purchase
2026-02-12 · Member activity · RM 118.65