Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22727
VM0022727Membermember22727@example.test · +601110022727 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
916
Current loyalty balance
Lifetime Spend
RM 1,146
Across 45 visits
Total Visits
45
Since 2024-03-31
Average Order Value
RM 31
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
130d
2026-06-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
916 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 16
Outlet purchase
2026-05-20 · Member activity · RM 23.25
App session
2026-05-08 · OPLUMO Outlet 16
Points credited
2026-04-26 · Member activity · RM 26.35
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 16
Outlet purchase
2026-04-02 · Member activity · RM 29.45
Points credited
2026-03-21 · OPLUMO Outlet 16
Outlet purchase
2026-03-09 · Member activity · RM 32.55