Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22715
VM0022715Silvermember22715@example.test · +601110022715 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
1,481
Current loyalty balance
Lifetime Spend
RM 1,852
Across 11 visits
Total Visits
11
Since 2025-12-30
Average Order Value
RM 151
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
103d
2026-06-28
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,481 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 4
Outlet purchase
2026-06-16 · Member activity · RM 113.25
App session
2026-06-04 · OPLUMO Outlet 4
Points credited
2026-05-23 · Member activity · RM 128.35
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 4
Outlet purchase
2026-04-29 · Member activity · RM 143.45
Points credited
2026-04-17 · OPLUMO Outlet 4
Outlet purchase
2026-04-05 · Member activity · RM 158.55