Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 02271
VM0002271Goldmember2271@example.test · +601110002271 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,638
Current loyalty balance
Lifetime Spend
RM 3,298
Across 33 visits
Total Visits
33
Since 2024-09-26
Average Order Value
RM 107
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
167d
2026-04-25
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,638 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 11
Outlet purchase
2026-04-13 · Member activity · RM 80.25
App session
2026-04-01 · OPLUMO Outlet 11
Points credited
2026-03-20 · Member activity · RM 90.95
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 11
Outlet purchase
2026-02-24 · Member activity · RM 101.65
Points credited
2026-02-12 · OPLUMO Outlet 11
Outlet purchase
2026-01-31 · Member activity · RM 112.35