Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00227
VM0000227Silvermember227@example.test · +601110000227 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
1,332
Current loyalty balance
Lifetime Spend
RM 1,665
Across 30 visits
Total Visits
30
Since 2025-01-21
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
104d
2026-06-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,332 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 7
Outlet purchase
2026-06-15 · Member activity · RM 45.75
App session
2026-06-03 · OPLUMO Outlet 7
Points credited
2026-05-22 · Member activity · RM 51.85
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 7
Outlet purchase
2026-04-28 · Member activity · RM 57.95
Points credited
2026-04-16 · OPLUMO Outlet 7
Outlet purchase
2026-04-04 · Member activity · RM 64.05