Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22695
VM0022695Goldmember22695@example.test · +601110022695 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,478
Current loyalty balance
Lifetime Spend
RM 3,098
Across 18 visits
Total Visits
18
Since 2025-07-19
Average Order Value
RM 159
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
141d
2026-05-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,478 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 1
Outlet purchase
2026-05-09 · Member activity · RM 119.25
App session
2026-04-27 · OPLUMO Outlet 1
Points credited
2026-04-15 · Member activity · RM 135.15
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 1
Outlet purchase
2026-03-22 · Member activity · RM 151.05
Points credited
2026-03-10 · OPLUMO Outlet 1
Outlet purchase
2026-02-26 · Member activity · RM 166.95