Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22659
VM0022659Platinummember22659@example.test · +601110022659 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
5,679
Current loyalty balance
Lifetime Spend
RM 7,100
Across 38 visits
Total Visits
38
Since 2024-09-18
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
85d
2026-07-16
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,679 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 16
Outlet purchase
2026-07-04 · Member activity · RM 112.50
App session
2026-06-22 · OPLUMO Outlet 16
Points credited
2026-06-10 · Member activity · RM 127.50
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 16
Outlet purchase
2026-05-17 · Member activity · RM 142.50
Points credited
2026-05-05 · OPLUMO Outlet 16
Outlet purchase
2026-04-23 · Member activity · RM 157.50