Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 22655
VM0022655Goldmember22655@example.test · +601110022655 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,091
Current loyalty balance
Lifetime Spend
RM 5,114
Across 29 visits
Total Visits
29
Since 2025-01-17
Average Order Value
RM 162
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
126d
2026-06-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,091 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 12
Outlet purchase
2026-05-24 · Member activity · RM 121.50
App session
2026-05-12 · OPLUMO Outlet 12
Points credited
2026-04-30 · Member activity · RM 137.70
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 12
Outlet purchase
2026-04-06 · Member activity · RM 153.90
Points credited
2026-03-25 · OPLUMO Outlet 12
Outlet purchase
2026-03-13 · Member activity · RM 170.10