Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22647
VM0022647Goldmember22647@example.test · +601110022647 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,710
Current loyalty balance
Lifetime Spend
RM 3,389
Across 38 visits
Total Visits
38
Since 2024-10-26
Average Order Value
RM 90
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
47d
2026-08-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,710 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-23 · OPLUMO Outlet 4
Outlet purchase
2026-08-11 · Member activity · RM 67.50
App session
2026-07-30 · OPLUMO Outlet 4
Points credited
2026-07-18 · Member activity · RM 76.50
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 4
Outlet purchase
2026-06-24 · Member activity · RM 85.50
Points credited
2026-06-12 · OPLUMO Outlet 4
Outlet purchase
2026-05-31 · Member activity · RM 94.50