Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22635
VM0022635Membermember22635@example.test · +601110022635 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
484
Current loyalty balance
Lifetime Spend
RM 606
Across 10 visits
Total Visits
10
Since 2025-11-14
Average Order Value
RM 55
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
167d
2026-04-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
484 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 9
Outlet purchase
2026-04-13 · Member activity · RM 41.25
App session
2026-04-01 · OPLUMO Outlet 9
Points credited
2026-03-20 · Member activity · RM 46.75
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 9
Outlet purchase
2026-02-24 · Member activity · RM 52.25
Points credited
2026-02-12 · OPLUMO Outlet 9
Outlet purchase
2026-01-31 · Member activity · RM 57.75