Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 22623
VM0022623Platinummember22623@example.test · +601110022623 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,565
Current loyalty balance
Lifetime Spend
RM 6,957
Across 39 visits
Total Visits
39
Since 2024-06-13
Average Order Value
RM 160
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
164d
2026-04-28
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,565 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 14
Outlet purchase
2026-04-16 · Member activity · RM 120.00
App session
2026-04-04 · OPLUMO Outlet 14
Points credited
2026-03-23 · Member activity · RM 136.00
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 14
Outlet purchase
2026-02-27 · Member activity · RM 152.00
Points credited
2026-02-15 · OPLUMO Outlet 14
Outlet purchase
2026-02-03 · Member activity · RM 168.00